The lecture examined the transformation of political ideologies in the 21st century and the phenomenon of their hybridization. Particular attention was paid to the genesis and contemporary transformations of Eurasianism; the "Russian World" (*Russkiy Mir*) as an ideological construct for shaping supranational identity and alternative political loyalties; and post-truth as an information-communication environment for political mobilization. The interplay of ideological narratives, information technologies, identity politics, and emotional mobilization was analyzed within the context of the Russo-Ukrainian War.

The lecture took place in an engaging and stimulating atmosphere, concluding with a lively discussion of the issues raised. Particular interest was sparked by a question from Anton Bader - Doctor of Political Science and Professor in the Department of Political Science and International Relations - regarding why an authoritarian regime would undertake the political mobilization of the electorate amidst limited political competition. This prompted a discussion on the functions of mobilization in authoritarian systems: legitimizing power, demonstrating mass support, consolidating adherents, maintaining political loyalty, and projecting an image of social unity desired by the regime.

We sincerely thank the students, colleagues, and all attendees who joined this open lecture for their attention, interest, insightful questions, and active participation in the discussion. Such gatherings create a space for professional dialogue, the exchange of ideas, and a deeper understanding of the complex political processes of our time.