December 17, 2024 at 11:00 Candidate of Pedagogical Sciences, Associate Professor of the Department of Professional Education, Restaurant and Tourism Business Karolop Olena Oleksandrivna will hold an open lecture on the topic: “Formation of the tourist image and brand of countries and territories” within the educational component “Tourism Organization” for higher education students of the 2nd year of the first (bachelor’s) level of the educational program “Tourism and Recreation” of the specialty 242 “Tourism and Recreation”.