Lecture “Digital Marketing”

20.9.2021

The representative of the IT-company held a lecture for the students of the Institute of Physics, Mathematics and Information Technologies.

A representative of the company “Truelab” (Kyiv) Olena Bursak gave a lecture on the topic “Digital Marketing” in order to increase the general knowledge of students of the ER IPMIT about the peculiarities of the IT industry and ways to enter it. The lecrure was held with the support of the head of the ITS Department Mykola Semenov.  

The lecture was attended by applicants for education in the following specialties: 121 Software Engineering, 122 Computer Science, 123 Computer Engineering, as well as teachers of the Department of Information Technologies and Systems. They received information about what Digital Marketing is, what its main types exist, as well as the necessary skills in this area of ​​Digital Marketing.

At the end of the lecture, Olena Bursak recommended how to quickly enter the IT industry, in particular, use the capabilities of a professional social network to find and establish business contacts LinkedIn. The information received interested both applicants for education and teachers, including the head of the ITS Department Mykola Semenov, considered the possibility of further improving the educational component “Introduction to the Specialty” and expanding the existing study of this social network.

The listeners of the lecture thanked the lecturer for the interesting information and expressed their hope for further fruitful cooperation.

Educational and Research Institute of Physics,
Mathematics and Information Technologies