International Conference “Leaders in Media”

13.10.2025

Representatives of Luhansk Taras Shevchenko National University joined the international conference “Leaders in Media”.

On October 11, the marketing team of Luhansk Taras Shevchenko National University including Yevheniia Kulyk, Tetiana Demianchuk, and Kamila Chernyshova at the invitation of the Women in Media organization joined the online broadcast of the international conference “Leaders in Media”.

The event was organized by the NGO “Women in Media” in cooperation with the European Center for Press and Media Freedom (ECPMF) with the support of the Federal Foreign Office of Germany within the framework of the Civil Society Cooperation program.

Specialists of the Marketing Department of Luhansk Taras Shevchenko National University took part in:

• Workshop: “Basics of using AI tools when checking and collecting information and a gender-specific component”;
• Panel discussion: “Leadership of the future: women in the media and new rules of the game”.

The participants discussed current trends in the digital transformation of journalism, the role of women in the development of media leadership, as well as new rules of information ethics in a world where artificial intelligence is becoming part of editorial processes.

During the workshop, the university team got acquainted with practical tools that help work in the conditions of new digital challenges, in particular:

• AI-based information aggregators about individuals;
• AI-generated image search and verification services;
• Fake account detection tools;
• Media and social media publication monitoring systems.

Such technologies help not only to improve the quality of journalistic and marketing research, but also strengthen information security in the online space.

For the specialists of the Marketing Department of Luhansk Taras Shevchenko National University, participation in such an event has practical and strategic significance:

• Professional enrichment – familiarization with modern approaches to verifying information and combating disinformation using AI.
• Digital competencies – mastering tools that increase the effectiveness of analytics, media monitoring and communication campaigns.
• Networking – expanding professional connections with representatives of international organizations and media.
• Gender component – ​​forming an understanding of equality and inclusiveness in the field of communications and PR.
• University image – participation in such events strengthens the position of LNU as a modern, open and innovative educational institution integrated into the international community.

Luhansk Taras Shevchenko National University supports the active participation of its specialists in international initiatives that contribute to the development of competencies, equal opportunities and digital literacy in the field of education and communications.

Marketing Department of LTSNU