Science Day at the Department of Economics and Marketing

28.4.2025

For more than 20 years, Science Day has been celebrated in Ukraine on the third Sunday of May.

On this occasion, on April 23, 2025, a traditional scientific event was held at the Department of Economics and Marketing, which brought together the administration of the institute, teachers and students of the Economics and Marketing educational programs.

The topics of the reports of students covered a wide range of issues. The results of their scientific achievements were presented by the following students:

• Veronika Kukoviakina, EP Marketing. Topic of scientific research: “Latest technologies in marketing: a revolution in practical activities”.
• Veronika Daolatzai, EP Marketing. Topic of report: “Marketing analysis of the beauty hypermarket Eva.ua”.
• Viktoriia Borisenko, EP Economics. Topic of report: “Marketing and influence marketing: trends and creating trust in trends”.
• Oleh Tumpakov, EP Marketing. The topic of the report is “Digital marketing”.
• Mariana Pendiur, EP Marketing. The topic of the report: “Weather and marketing or how seasonality affects product sales”.

The highlight of the scientific event was the presentation of a case from a team of our students who entered the finals of the educational and career project from the public organization UGEN. The topic of the case: “Analysis and recommendations for improving the company’s SMM strategy”.

All speakers demonstrated a high level of preparation, research approach and relevance of each topic.