Scientific Activity of Young Scientists at the ER IBM

18.4.2025

A student of the Educational and Research Institute of Business and Management took part in the VIII All-Ukrainian Scientific and Practical Conference.

On March 25, 2025, a second-year student of the Educational and Research Institute of Business and Management of the educational program “Economics” – Viktoria BORYSENKO took part in the VIII All-Ukrainian Scientific and Practical Conference “Actual Problems and Prospects for the Development of Accounting, Analysis and Control in a Socially Oriented Enterprise Management System”, dedicated to the memory of Professor Dmytro Musiiovych Fesenko.

The event was held at the Poltava State Agrarian University and brought together more than 500 participants from all over Ukraine. As part of the conference, Viktoria presented a scientific report on the topic “Digital Marketing and Influence Marketing: Trends and Creating Trust in Brands”, in which she focused on modern approaches to building brand images through current methods of influence, ranging from digital communication channels to influencers and celebrities. Viktoria’s speech became a real decoration of the scientific event.

It is worth noting the fruitful work of the scientific supervisor, head of the Department of Economics and Marketing – Liudmyla Mykhailivna Horbatiuk, whose support and scientific support were the key to the successful performance of the applicant.

Participation in such events contributes to the scientific growth of applicants and young scientists, forms their research competence and stimulates further academic activity.

According to the Educational and Research Institute
of Business and Management