Personal Branding: The Key to Success for Economists, Financiers, and Marketers

26.3.2025

Building a personal brand is an important factor in professional success in today’s competitive environment.

Clearly positioning yourself as an expert in a particular field increases the trust of employers, partners and clients, opens up new career opportunities and promotes professional growth. A strong personal brand helps to build quality connections, attract the attention of employers and realize ambitious goals.

In the era of digital communications, a consistent image of the personality forms the reputation of an expert, increases recognition and provides a long-term competitive advantage. It not only reflects the professional path, but also creates an emotional connection with the audience, turning individuality into a strategic resource.

For economists, financiers and marketers, a personal brand is especially important, as it directly affects their professional reputation and career development. For financiers and economists, it helps to strengthen the trust of clients and employers, which is key in the field of financial management and consulting. Marketers, in turn, can use this knowledge not only for their own professional positioning, but also for the effective promotion of companies and products.

In the modern world, a personal brand is becoming a powerful tool of influence, which opens up more opportunities for cooperation, career growth and achieving set goals.

Luhansk Taras Shevchenko National University is no longer just a place to study, but a community where each participant becomes part of an ecosystem of knowledge, connections and opportunities! March 20 is a date that opened up new horizons for students and teachers! Representatives of the Department of Economics and Marketing Liudmyla Horbatiuk, the Department of Finance, Accounting and Banking Viktor Trynchuk and students of the Educational and Research Institute of Business and Management immersed themselves in the world of self-presentation strategies at the author’s training “Forming a Personal Brand”. The event, organized by colleagues from the Faculty of Management and Marketing of the Kyiv Polytechnic Institute named after Igor Sikorsky, became a real case of synergy between universities!

The bright accent of the meeting was Renata Yaresko – Candidate of Economic Sciences, business oracle, whose experience combines: management of the department of promising projects of PrJSC “Dniprospetszvyazok”; partnership in the PR direction of Vandog Agency; development and communications of WiN Ukraine; expert position in ESG liga. Her practical insights on how to turn individuality into a competitive advantage ignited the audience with emotions and motivation!

Such a partnership is proof that education today is not only lectures, but:

– A bridge between theory and practice: cooperation with experts who transform the market every day helps education seekers see the real application of knowledge in business, marketing or finance.

– A source of innovation: live cases, networking with top managers and exchange of experience destroy patterns, inspiring creative solutions and bold projects.

– A start for career breakthroughs: meetings with leaders like Renata Jaresko open up access to insights that won’t be shared in textbooks – from building a personal brand to managing ESG strategies.

– A window into the world of trends: education is no longer a closed environment – ​​it responds to the challenges of AI, globalization and social responsibility, preparing specialists of the future.

We sincerely thank Ms. Renata for her incredible energy, our colleagues from KPI – for their inspiring idea, and all participants – for their thirst for self-improvement. Together we are building a future where a personal brand becomes the key to success!

According to the Department of Finance, Accounting and Banking