Participation in the All-Ukrainian Scientific and Pedagogical Advanced Training

15.2.2025

The Marketing Department participated in the All-Ukrainian Scientific and Pedagogical Advanced Training on the topic “Features of Formation and Development Directions of the Brand of a Higher Education Institution in the Digital Environment”.

In the modern digital world, the brand of a higher education institution (HEI) plays a key role in its popularization, attracting students and creating a positive image. In order to discuss effective strategies for brand development in the digital space, the All-Ukrainian Scientific and Pedagogical Advanced Training on the topic “Features of Formation and Development Directions of the Brand of a Higher Education Institution in the Digital Environment” was held, in which the head and leading specialists of the Marketing Department of LTSNU participated.

The participants had the opportunity to listen to three online lectures held on the ZOOM platform:

1. “Positioning and Development Directions of the Brand of a Higher Education Institution in the Digital Environment” – modern approaches to forming the image of universities and their competitiveness were discussed.

2. “Transparency and information openness of a higher education institution” – the emphasis is on the importance of information accessibility and trust in an educational institution.

3. “Features of setting up targeted advertising in promoting the brand of a higher education institution in social networks (practical case)” – specific algorithms for setting up effective advertising for the promotion of a higher education institution are provided.

Following the results of the advanced training, each participant received a certificate and a collection of abstracts of scientific and methodological reports in electronic form.

This event was an important step in introducing the latest technologies into the marketing strategy of higher education institutions and will contribute to their development in a competitive educational environment.

Marketing Department of LTSNU