Lecture-training

27.12.2023

The lecture-training for the 2nd year master’s students of the educational program “TV Host”. 

TikTok for professional activities and not only. The leading TikTok creators of Poltava Oleg Demydenko and Ilona Vlokh held a lecture for students of the Institute of Arts of LTSNU. 

The topic of the lecture: “Using modern technologies of social networks in the professional activity of TV presenters.”

During the lecture, information was provided on finding relevant topics, “problems” of the target audience, and effective strategies for brand development. The lecturers talked about the work of the team that creates content for TikTok. There was a discussion about the ethical aspects of work in TikTok.

Oleg and Ilona are currently preparing to defend their Master’s qualification theses at Luhansk Taras Shevchenko National University, specialty 021 Audiovisual Art and Production, Master’s educational and professional program “TV Host”.

The 2nd year master’s students have experience working on television. Now their professional activities focus on advertising business support. In particular, TikTok is actively developing the activities of one of the most famous Ukrainian brands – Aurora.

Oleg Demydenko and Ilona Vlokh said that as of January 2023, there are at least 15 million users of TikTok in Ukraine, and this network retains the potential for growing popularity among users, including entrepreneurs.

Acting Head of the Department of Audiovisual Art
Maksym Saibekov