Online lecture for students majoring in “Sociology”

22.12.2023

An online lecture by the Kantar company was held for students and teachers majoring in “Sociology”.

On December 21, Svitlana Polonska, the head of the project implementation and support department, held an online lecture for students and teachers of the “Sociology” specialty. The topic of the lecture is “Approaches to the selection of respondents in modern marketing research in various methods of information collection.”

The event, which took place in an online format, gathered a large audience of students who had the opportunity to deepen their knowledge of information collection methods, learn about modern marketing research, and the organization of the field stage in the practice of research agencies.

The main attention was paid to the question of the selection of respondents when using different methods. The process of forming online panels in Ukraine aroused high interest of the audience.

Students learned more about Kantar as a global leader in marketing data and analytics.

Svitlana Polonska’s lecture was an important event for students and teachers, who had a unique opportunity to get acquainted with modern trends and best practices of leading research agencies.

Educational and Research Institute of Social and Humanitarian Sciences